My first step was to analyse the already existing logotype. From that, I could identify both advantages and disadvantages.
Disadvantage:
- As a marketing brand i would rather directed the head to the right to get a future impression
- The lines are thin which makes the logo unreadable at smaller sizes
Advantages:
- The logo indicates a bull which is an animal that express power and strength
This made it easy to begin the upgrade of the brand. A lot of things was retained from the old logotype, but also new features was added.