Newbull marketing

Client
Newbull Marketing
Year
2021
Keywords
Brand design
 / 
Graphic design

Background

Newbull marketing was a relative new company. Recently Newbull struggled with the attention and interest of other companys. This due to the logotype that was made by an online logotype generator, according to Alfred.

The challenge

The challenge was to rebrand and create a new brand identity for Newbull marketing. Alfred the owner of the company wanted a bolder logotype that was more rewarding for the companies future customers.

The process

My first step was to analyse the already existing logotype. From that, I could identify both advantages and disadvantages.

Disadvantage:
- As a marketing brand i would rather directed the head to the right to get a future impression
- The lines are thin which makes the logo unreadable at smaller sizes
Advantages:
- The logo indicates a bull which is an animal that express power and strength

This made it easy to begin the upgrade of the brand. A lot of things was retained from the old logotype, but also new features was added.

The result

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