Sefo was a newly started company in 2021. The purpose of the company is to make other companies more successful with the help of digital marketing. Emil, the manager and creator of the company needed help with the brand identity for SEFO marketing.
My first challenge was to research brand patterns when it comes to marketing logotypes. Marketing was a new field of work for me which meant that I was chosen to spend a little extra time doing research around the area. With some inspiration from other logotypes, I reached the conclusion to include a marketing arrow in the logotype. Co-operative design: During the process I had great communication with the owner of the company. The purpose to communicate was to actively give Sefo a clear vision on the development of the brand. The meetings were beneficial due to the feedback and insights Sefo had on the process. This made both me and Sefo more secure about the right direction of the brand. Co-operative design was therefore a strength in the process.
The idea behind the logotype was to include a marketing arrow to reflect Sefo:s purpose. The logo is shaped like a “S” which also causes the arrow to point upward in a spiral. These details, I feel increases the value of the logotype.
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